Last updated: [August 11, 2026]
This Privacy Policy explains how Apex Core Digital ("Apex Core," "we," "us," or "our") collects, uses, and protects personal information when you visit www.apexcore.digital (the "Site") or contact us.
1. Information We Collect
Information you give us
Teardown request form: your name, email address, phone number or Telegram username, and any details you share about your business, website, or traffic.
Messages and calls: information you share when you contact us by WhatsApp, Telegram, email, or on a call, including your name, phone number, and the content of your messages.
Website details: the URL of any page you ask us to review.
Information collected automaticallyWhen you visit the Site, we and our service providers may collect:
- IP address, browser type, device type, and operating system
- pages viewed, time on page, referring website, and general location (country or city)
information collected through cookies and similar technologies (see Section 6).
We do not knowingly collect sensitive personal information, and we ask that you do not send it to us.
2. How We Use Your Information
We use personal information to:
- respond to your enquiries and schedule calls
- prepare and deliver your free CRO teardown
- prepare proposals and provide services you request
- operate, secure, and improve the Site
- measure the performance of our own marketing [and advertising]
comply with legal obligations and enforce our Terms of Use.
We do not sell your personal information, and we do not share it with third parties for their own marketing.
3. Legal Bases (EEA, UK, and Switzerland)
If you are in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases:
Steps before a contract: handling your teardown request, enquiries, and proposals.
Legitimate interests: running and securing the Site, responding to messages, and improving our services, where those interests are not overridden by your rights.
Consent: non-essential cookies and analytics, and any marketing emails. You can withdraw consent at any time.
Legal obligation: keeping records required by law.
4. Cookies
We use cookies and similar technologies to:
- keep the Site working properly (essential cookies)
- understand how visitors use the Site (analytics cookies)
[measure and improve our advertising (marketing cookies)].
Where required by law, we ask for your consent before setting non-essential cookies. You can also block or delete cookies in your browser settings, though some parts of the Site may not work as intended.
5. International Transfers
We and our service providers may process personal information in countries other than your own, including the United States. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses to protect information transferred out of the EEA, UK, or Switzerland.
6. How Long We Keep Information
Teardown requests and enquiries that don't lead to a project: up to 24 months after our last contact, then deleted.
Client information: for the length of our engagement and as long as needed for legal, tax, and accounting purposes, typically 6 years.
Analytics data: according to our analytics provider's retention settings, currently 14 months.
9. Security
We use reasonable technical and organizational measures to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please do not send passwords or payment details through our forms or chat channels.
10. Your Rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you
- correct inaccurate information
- request deletion of your information
- object to or restrict certain processing
- receive a copy of your information in a portable format
- withdraw consent at any time, where we rely on consent
opt out of marketing communications.
EEA, UK, and Swiss residents may also lodge a complaint with their local data protection authority.
California residents have the right to know what personal information we collect and how we use it, to request deletion or correction, and not to be discriminated against for exercising these rights. We do not sell or share personal information for cross-context behavioral advertising [update if you run retargeting pixels on the Site].
To exercise any of these rights, email hello@apexcore.digital. We may need to verify your identity before responding, and we will reply within the time required by applicable law.
11. Children
The Site is intended for businesses and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will delete it.
12. Third-Party Links
The Site may link to other websites and services. We are not responsible for their privacy practices, and we encourage you to read their policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.
14. Contact
Questions or requests about this policy can be sent to hello@apexcore.digital.